In this post, you’re about to learn the ins and outs of selling digital products on Shopify. We’ve tested and refined this process in numerous industries and types of businesses, ensuring that it’s not only effective but also manageable for beginners.
Over the last five years, we’ve used this system to not only create our own successful Shopify store but also to help hundreds of businesses make their first 1,000+ digital product sales.
Now, you may have come across a lot of tutorials, guides, and how-tos on selling digital products on Shopify. They offer a long list of tactics, step-by-step instructions, case studies, and so forth. But here’s the hard truth: you need more than just tactics.
Think of these tactics as the icing on the cake. Sure, it’s sweet, it’s appealing, and it’s what we notice first. But without the cake itself – the system and strategy – the icing won’t do much good.
Let me introduce you to Sandra, a first-time entrepreneur who had an idea for a digital product. She had done her homework, reading all the blogs and tutorials she could find about selling digital products on Shopify. She implemented all the tactics she learned: she used the BIG Digital Downloads Products app, optimized her product descriptions, priced her products strategically.
Sandra did see some success: a sale here, a couple of sales there. But it wasn’t the kind of growth she was hoping for. That’s when she turned to us for help.
What Sandra needed was a system, not more tactics. A system that would tell her when to implement which tactic, and how. A system that would help her adjust her strategy when something wasn’t working. A system that would stop her from wasting time on things that didn’t matter.
With our system, Sandra was able to increase her sales tenfold within just six months.
So, let’s get into the meat of this post. Over the next 5 weeks, we’re going to break down our tried-and-true system for selling digital products on Shopify. Each week, we’ll delve into one aspect of the system and give you one or two specific tasks to help you implement it.
Here’s what we’re going to cover:
- Product Selection – Choosing the right digital products to sell on Shopify, avoiding common pitfalls and capitalizing on trends.
- Store Set-Up – Setting up your Shopify store for success, from design to navigation and everything in between.
- BIG Digital Downloads Products App – Maximizing the use of this app to make selling digital products on Shopify a breeze.
- Marketing and SEO – Driving traffic to your store and optimizing your listings to appear in Google search results.
- Customer Service – Managing customer queries and complaints effectively to ensure customer satisfaction and repeat business.
Get ready to dive into the world of selling digital products on Shopify. Let’s start with the first part: Product Selection.
Part 1: Product Selection
Choosing the right digital product is the first crucial step in your Shopify journey. You want a product that’s in demand, fits your brand, and is profitable. This could be anything from an ebook, a photography preset, a graphic design template, to a digital course. Research your market, understand your audience’s needs, and select a product that they would find valuable.
Your Task: Identify a digital product or a range of products that you can offer on your Shopify store.
Part 2: Store Set-Up
Setting up your Shopify store is a step-by-step process that requires careful consideration. From choosing a catchy store name, selecting an eye-catching theme, to creating easy-to-navigate categories, every detail matters. Remember, your store is your brand’s online representation. It should be visually appealing and user-friendly.
Your Task: Create a Shopify store and optimize its design and navigation.
Part 3: BIG Digital Downloads Products App
The BIG Digital Downloads Products app is an invaluable tool for selling digital products on Shopify. It simplifies the process of selling, delivering, and managing digital products. Familiarize yourself with its features, understand how it works, and utilize it to its full potential. For instance, automate your digital product delivery or use the app to protect your digital files.
Your Task: Install the BIG Digital Downloads Products app and set up your first digital product for sale.
Part 4: Marketing and SEO
Once your store is set up and your products are listed, it’s time to attract customers. This involves two main steps: marketing your store and optimizing it for search engines (SEO). Use social media, email marketing, and content marketing to reach your potential customers. For SEO, make sure your product descriptions are keyword-optimized, your images have alt text, and your site is mobile-friendly.
Your Task: Develop a basic marketing strategy and optimize your product listings for SEO.
Part 5: Customer Service
Great customer service can be the difference between a one-time buyer and a loyal customer. Be responsive to customer inquiries, handle complaints professionally, and consider implementing a return or refund policy for your digital products. Remember, a satisfied customer is likely to refer others to your store.
Your Task: Set up a system for managing customer inquiries and complaints, and create a clear and fair refund policy.
By following these steps and implementing the tasks outlined, you’ll be well on your way to establishing a successful Shopify store selling digital products. Remember, success doesn’t happen overnight, but with persistence and the right system in place, it’s only a matter of time. Stay tuned for next week’s post, where we’ll delve deeper into product selection strategies!